68
ads shown*
56
unique advertisers
44
minutes of national ad air time*
$6.5M
price per 30-second ad
*Number excludes house spots promoting NBC, Peacock and NFL
(Source: Kantar)
Viewership for the game was up 12%from last year.
36 million households tuned in this year, up from 32 million in 2021.
(Source: Samba TV)
The first half of the Super Bowl was weighted with more ads, also generating the greatest volume of reactions on Twitter.
(Source: Brandwatch)
Ad prices increased 16% from 2021
Price per 30 seconds of ad time in dollars.
Total in-game ad spend, 2018-2021 (in millions of dollars)
Freshman advertisers:
Bud Light Seltzer Hard Soda
Rookie advertisers represent around 40%of all ads this year.
(Source: NBC)
Top 5 ads from USA Today Ad Meter (by sentiment)
| Brand & ad | Avg. rating | |
|---|---|---|
| 1 | Rocket Mortgage: “Dream House with Anna Kendrick and Barbie” | 6.82 |
| 2 | Amazon: “Mind Reader” | 6.77 |
| 3 | Doritos/Cheetos: “Push It” | 6.73 |
| 4 | Kia: “Robo Dog | The All-Electric Kia EV6” | 6.61 |
| 5 | Toyota: “Brothers” | 6.51 |
Rocket Mortgage: “Dream House with Anna Kendrick and Barbie”
Worst 5 ads from USA Today Ad Meter (by sentiment)
| Brand & ad | Avg. rating | |
|---|---|---|
| 1 | CoinBase: “Coinbase Big Game ad” | 3.8 |
| 2 | eToro: “Flying Your Way” | 4.2 |
| 3 | Bud Light Next: “Zero In The Way Of Possibility” | 4.3 |
| 4 | Wallbox: “Can #SuperchargedSeth Embrace Electricity Again?” | 4.3 |
| 5 | DraftKings: “Fortune: Life’s a Gamble” | 4.3 |
4.9M
mentions of Super Bowl itself (as of Monday 9 a.m. ET)
8.6M
mentions for all things Super Bowl (ads, pregame poet and related programming)
Cryptocurrency exchanges FTX (224K) and Coinbase (67K) were the most discussed ads of the night, followed by Anheuser-Busch’s Michelob Ultra (57K). (Source: Talkwalker)
368,000 Twitter mentions of celebrities who appeared in ads during the game, with Mary J. Blige and LeBron James leading the pack. (Source: Brandwatch)
Ads that drove the most online engagement
| Brand | Engagement | |
|---|---|---|
| 1 | Coinbase | 386,073 |
| 2 | 60,752 | |
| 3 | FTX | 51,113 |
| 4 | Bud Light | 32,934 |
| 5 | T-Mobile | 31,383 |
| 6 | Toyota | 27,448 |
| 7 | Meta | 26,637 |
| 8 | General Motors | 26,250 |
| 9 | eToro | 22,781 |
| 10 | Expedia | 17,922 |
(Source: Talkwalker)
Top brands mentioned on Twitter during the Super Bowl
| Brand | Total mentions | |
|---|---|---|
| 1 | Cincinnati Bengals | 223,534 |
| 2 | National Football League | 220,096 |
| 3 | NBC | 87,544 |
| 4 | 86,247 | |
| 5 | Los Angeles Rams | 52,887 |
| 6 | Coinbase | 21,256 |
| 7 | Avocados from Mexico | 13,865 |
| 8 | Captain Morgan | 10,841 |
| 9 | Samsung | 8,465 |
| 10 | Horizon Zero Dawn | 7,900 |
(Source: Talkwalker)