At the top of the year, many digitally native brands were in expansion mode.
Rent the Runway launched a new tier to its subscription services, online plant brand Bloomscape forged a deal with West Elm, and Casper, a so-called darling in the direct-to-consumer space, made its public debut in February. In its IPO plans, the company reiterated its intent to open some 200 stores in North America.
While Casper’s expansion seems lofty, it follows a trend in the sector. What started with bigger players in the space like Warby Parker and Bonobos opening up shop, has now stretched across
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