Advertising on Mobile – Advantages and Steps

Linda J. Dodson

Advertisers and media industry have finally recognized the huge potential of advertising on mobile, with most mobile marketing campaigns yielding significant business opportunities and results. The inexpensive nature of mobiles has given it a huge reach, even in developing countries. Effective Steps for Advertising on Mobile Advertising on mobile, a […]

Benefits of Aerial Advertising

Linda J. Dodson

Although business owners might not think of aerial advertising when planning their annual advertising budget, they should. There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more “traditional” advertising mediums is quite significant. When planning an advertising budget, business owners […]

Advertising on 4 Wheels

Linda J. Dodson

As jobs are scarce and the New Economy tightens its noose around the necks of small business owners, it is fiscally prudent to cut costs and trim overhead. The natural inclination may be to cut the advertising budget as it is one of the largest overhead line items and may […]

Benefits of Urban Agriculture

Linda J. Dodson

Urban agriculture is now being embraced and enjoyed by a lot of urbanites across the world today. People living in the city love it because they could enjoy gardening and farming right at the comforts of their own homes – be it on their backyards or their condominium’s balcony. Before, […]

3 Types of Advertising Online

Linda J. Dodson

The internet has become one of the primary resources to gather business. Websites are considered to be the most powerful marketing tool, owing to the exponential rise of internet users. To establish a strong brand identity and to promote your business world- wide you need a strong online exposure. There […]

The Reasons Agriculture is Important

Linda J. Dodson

Why is agriculture important? The concept of ‘food security’ is fundamentally important, and for that reason, agriculture is important. The task of feeding its people has been perhaps the first priority of its rulers throughout history. As such, agriculture is considered to be the very basis of political and social […]

How Advertising and Marketing Got Started

Linda J. Dodson

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried. But modern day advertising started a few years earlier than Kennedy when Richard Sears produced […]