The Key Role of Creativity in Advertising

Linda J. Dodson

Outstanding creativity is definitely goldmine in advertising industry, simply because, it can develop truly valuable and catchy slogans in print or outdoor advertising, in radio or TV ad campaigns. Advertising is one of the most dynamic engines in the worldwide selling process; regardless of the business, ad campaigns must be […]

Advertising Schmadvertising!

Linda J. Dodson

o Why 90% of today’s ad campaigns are a total waste of money … o How Madison Avenue sleight of hand turns savvy business people into drooling morons … o The four things every ad MUST accomplish to be successful … o A great opportunity for copywriters – in a […]

Modernistic Advertising

Linda J. Dodson

Advertising, in common with other phases of human effort, is subject to the vagaries of fashion. The popular presentation of today may become obsolete tomorrow. In advertising and particularly in advertising layout fashionable changes have become so definite, regular and persistent that one can plot their progress on a graph […]