What Is Advertising Nowadays?

Linda J. Dodson

Imagine the peacocks and flowers of the world. Colors, sounds, and performances convey to the rest of the species that you are a suitable mate. Plant seeds and pollen are spread around by other animals only if they can draw attention. Humans instinctually understand and respond to advertising. It is […]

CPP Versus CPA in Advertising

Linda J. Dodson

When website owners are looking for a proven to work strategy to get relevant visitors to their sites, they usually face the question; should they use CPP or CPA advertising methods? Indeed, the growth of CPA marketing companies show that that type of traffic and lead generation does pay off […]