Business Opportunities

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, […]

As the owner of a fledgling online directory, I am astounded at how many businesses don’t provide adequate information on their websites and business listings. A large number of cleaning businesses state their business name and their city location -leaving a great deal of uncertainty as to whether this business […]

One of the more powerful influence techniques is persuasion in advertising. Perhaps it has something to do with the fact that everyone knows the nature of advertisements, which is why even the most direct advertising slogan is excusable and even effective to consumers. However, it’s not just a case of […]

Plus, How PPC Helps You Reach Your Customers Pay-per-click advertising plays a significant role in any marketing strategy. That can be a bold statement for some, especially since this advertising strategy intimidates many small- to mid-size business owners. And if you’re like many people, you can’t help but wonder, “Does […]

Running a dental practice is more than just cleaning teeth and looking after your patients’ dental services. You actually have to get patients to your practice in the first place in order to work on them, and that requires some serious dental advertising and marketing. There are many different customized […]

The unwritten rule of effective advertising involves creating ads that appeal to people’s emotions, these appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. These appeals are something that are experienced by everyone universally, regardless of race, financial stance or intelligence.Think back to an advertisement […]

Over 10 billion dollars is spent on fast food advertising to children annually in numerous fashions. The majority of these ads are for food and drink that is high in fat, sugar, calories, salt and low in nutrients. Its not as much the advertisement itself as much as it is […]

I’ve heard the same sentence from many small business owners: “I’ve tried that, it doesn’t work for my business”. The practice of advertising is a mystery to most small business owners. For them it’s hard enough trying to perfect the process of doing business with their clients; the acquisition of […]

False advertising is not a new cause of action. However, the Internet has increased the number of mediums through which false advertising can be perpetrated. In particular, fake blog-style websites, also referred to as flogs, are becoming commonplace on the internet. These flogs, which oftentimes contain manufactured testimonials or enticing […]

The act of a farmer working the land to produce food consistently without causing or creating irreversible damage to the well-being of our ecosystem is called sustainable agriculture. Farming in this method has three main goals: 1. Environmental stability 2. Farm profitability 3. Prosperous farming communities These sets of practices […]