Business Plan Template

Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment of your product via a logo, font, color scheme, sound, or symbol. The purpose is simply to convey your message and bring to mind your […]

Have you ever typed your name into Google? When you do, is it really you that comes up? It’s quickly becoming a well-known fact that HR personnel and hiring managers at many companies will type job applicants’ names into Google before deciding who to interview. What comes up when your […]

The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong brand provides a series of benefits to a service firm, such as greater customer loyalty and higher resiliency to endure crisis situations, higher profit margins, […]

As homeowners and potential buyers walk through their homes under construction, they can often be surprised at how much dust, debris, and other materials are left on site. For those unfamiliar with construction, this can be a very negative surprise as they like to imagine their new homes as spotless […]

While the entire business world has fallen under the grasp of digitisation, an upright website can help them utilise the virtual web space effectively to score up their branding, gain more visitors, and establish credibility. In other words, a website can help them achieve what they couldn’t even after rigorous […]

If you do not have an effective and unified branding strategy most of the money you are spending on advertising is being wasted. Small business advertising is often times the bane of business owners’ existence, because most small business owners do not understand the principles or, more importantly, the benefits […]

Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer’s overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid […]

Would you like more… – …”Achievement Minded” status in your organization or with your clients? – …Of the right kind of projects or clients? – …Earning potential? Then take three steps to develop an image that brands you! Start today to create “ME INC.” In our chaotic lives filled with […]

What is the importance of a good brand? Finding the importance of a good brand will help with the future success of any business. Good reputable brands can create a stable following of customers who will swear by the product of service received. Trying to create an innovative and catchy […]

This software aids in the management of all employee expenses, such as taking out corporate meals to take a client out to dinner, or taking an early Morning flight to get to work. With so many companies having employees travel daily, there is enough waste in travel without adding even […]