Business Plan Template

Nigeria as a nation has suffered untold hardship in the hands of her past political leaders who were bent on self enrichment and acting scripts written by their sponsors. As the saying, “No condition is permanent” goes, one can see today that God is gradually bringing out the beauty of […]

What is typically involved in a career guidance session with a Junior Certificate (Age 15/16) candidate? What important factors do you consider with the candidate? A session at this age would generally be geared at helping students develop skills such as self-management of their time, awareness of their own talents […]

Social media marketing is rapidly evolving and integrating into our daily lives, it won’t be long before we can barely remember what life was like before social networks were around. Businesses that have traditionally had ample time to consider new technologies are quickly realising that they need to adopt this […]

At the heart of your professional brand – whether business or personal – is your unique selling point. It is what sets you apart from the rest of the pack, giving you roaming rights and ownership of your target audience. Far too many businesses are blind to the necessity of […]

When it is time to take a long trip somewhere, it might be a good idea to consider hiring the services of a travel agent. There are many benefits that can be obtained by using the services of travel agents. Many travel agencies can find discounts and low prices on […]

In today’s competitive era, a lot of organizations still manage their travel expenses in a very unorganized manner. The traditional way wastes employee time and productivity and increases the stress of Account payable and Finance team in managing the process manually. To gain competitive advantage, organizations need to move to […]

So, you have a business, but you’re not getting the number of customers you need and try as you might, you’re just not getting any new customers. Your business feels stale and you are at a loss as to how to grow your business and make people know you are […]

Rapid technological advances that make use of mobile devices can do many things from reading e-books, play games and even almost all desktop applications can now be run on mobile. Because it is now Mobile Device can now be used also for branding The question is why we use the […]

The obvious parts of a brand such as the packaging of a product and the logo of the company are easy to create, but other parts like the brand’s voice and tone can be difficult to get right and define. What is a brand? It’s the sentiments people associate with […]

Traditionally, a brand is thought to evoke, in the customer’s mind, a Certain personality, presence, and product or service performance. A brand may be defined as a ‘name, sign, symbol or design, or combination of these, intended to identify the products of an organization and distinguish them from those of […]