HSBC, DoSomething.org launch personal finance campaign starring ‘Black-ish’ actor

Dive Brief:

  • HSBC Bank USA has teamed up with DoSomething.org on a campaign starring “Black-ish” star Marcus Scribner that promotes smart saving for college students during Financial Literacy Month, according to a press release shared with Marketing Dive.
  • The effort centers around a video titled “Would You Rather?” that features Scribner as both host and contestant of a game show that takes questions about personal finance. The questions are intended to provide tactical advice on how college students can save money from small lifestyle changes.
  • Consumers can sign up to take the quiz at DoSomething.org/money or by texting MONEY to
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China’s coronavirus epicenter Wuhan ends 76-day lockdown

BEIJING — Chinese authorities on Wednesday ended the monthslong lockdown of Wuhan, the first city ravaged by the novel coronavirus pandemic, allowing all citizens to freely move in and out of the isolated metropolis.

China cut off all access to Wuhan on Jan. 23, shutting down connections to other cities via air travel, high-speed rail and expressways. Subways, buses and other forms of public transport inside the city halted operations.

The drastic measures were taken to prevent any of Wuhan’s 11 million residents from traveling to other cities. Of the 3,331 confirmed coronavirus deaths in China, nearly 80% lived in

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Adwanted buys SRDS from Kantar to support print ad sales with data

Dive Brief:

  • Adwanted Group bought media comparison company SRDS (Standard Rate & Data Service) from Kantar Media to expand its services for buyers of print advertising. Adwanted is an ad tech firm whose programmatic platform sells ad inventory in more than 125,000 publications worldwide, per an announcement shared with Marketing Dive.​
  • Adwanted plans to integrate SRDS’s data on more than 6,700 U.S. business-to-business (B2B) and consumer magazines with its platform of private marketplaces (PMPs) for publishers. Adwanted previously had exclusive rights to license the data from SRDS, which was acquired by Kantar in 2009.
  • Adwanted also will modernize SRDS’s operations
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Honda shifts gears with campaigns to highlight COVID-19 relief

Brief:

  • Honda shifted its marketing and social media campaigns to reflect the challenges of the COVID-19 pandemic, building on a pledge to help communities and customers during the outbreak. Titled “The Power of Something Greater,” the multichannel effort shows how people can help each other to overcome challenges and become stronger, per an announcement shared with Mobile Marketer.
  • The visual elements of Honda’s campaign highlight how the carmaker helps communities through contributions to food banks and meal programs, support for healthcare providers and employees’ volunteer efforts. Honda will run the campaign on social media while focusing on connecting community.
  • As
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