Dive Brief: Google’s total advertising revenue fell 8% to $29.9 billion in Q2 from a year earlier as the pandemic’s economic fallout weighed on marketers’ media spending, according to a quarterly report parent company Alphabet shared Thursday. It was first time in the search giant’s 26-year history that its ad […]
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1st certified brand safety officers quickly put to the test
When the first class of certified brand safety officers graduated from the Brand Safety Institute (BSI) in late May, the experts’ skills were quickly put to the test by a marketing landscape facing disruption from an ongoing pandemic and an eruption of racial justice protests following the killing of George […]
Old Navy partners with Popsugar on retailer’s 1st tween collection
Dive Brief: Old Navy this week started selling its first clothing collection aimed at kids ages 10 to 13 as part of the Gap-owned brand’s collaboration with media company Popsugar, per an announcement shared with Marketing Dive. The companies designed the limited-edition PS x ON collection for tweens to be […]
HP eyes WFH creatives with 1st global campaign for Z computers
Dive Brief: HP kicked off its first global brand campaign for its Z by HP line of high-powered computers, targeting the creative community that is almost entirely working from home for the first time, according to an announcement shared with Marketing Dive. The Power Your Breakthrough effort is designed to […]
Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots
Dive Brief: Truly Hard Seltzer launched a new brand campaign that calls on drinkers to be true to their individuality, the company revealed via press release. Live Truly includes four spots, “Entrances,” “Day Party,” “Reflections” and “Late Night” directed by Malia James, who is best known for her music videos […]
Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series
Brief: Kraft Heinz this week launched its first podcast series, which is available across platforms including Apple Podcasts, Spotify and Google, according to details shared with Mobile Marketer. “Table Stakes,” whose first three episodes are streaming now, delves into various aspects of the packaged foods giant’s brands around the globe, […]
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight on socially distanced meals around the globe, according to materials the company shared with Marketing Dive. “The Great Meal“ shows 13 real households from eight cities around the world cooking together and sharing Coca-Cola during the […]
Marketers’ Facebook boycotts are just the 1st step toward change
A dizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks against digital platforms, namely the YouTube “adpocalypse” from 2017. […]
Goldman Sachs hires AT&T chief brand officer Fiona Carter as 1st CMO
Dive Brief: Goldman Sachs tapped AT&T chief brand officer Fiona Carter as its first-ever chief marketing officer, according to news that was first reported by Axios. Carter’s last day at AT&T is June 26. Carter will be tasked with leading Goldman Sachs’ global brand marketing, content and digital strategy across […]
Heinz unifies core products with 1st master brand refresh
Dive Brief: Kraft Heinz debuted its first master brand identity in a move to create a more consistent look across its line of packaged foods, according to a case study by its agency Jones Knowles Ritchie (JKR). The company updated its packaging across its 20-product portfolio, from ketchup and mayonnaise […]