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TikTok to present at IAB NewFronts for 1st time

Brief:

  • Social video app TikTok for the first time will pitch advertisers at the NewFronts, the Interactive Advertising Bureau’s yearly series of presentations from digital media companies. TikTok will showcase its mobile video platform on June 25, when Google’s YouTube, Samsung Ads, TiVo and AT&T’s Xandr also are scheduled to appear, per an announcement.
  • This year’s NewFronts will be in a virtual format as the coronavirus pandemic prevents event organizers from hosting large gatherings. The yearly sales presentations to media buyers were rescheduled to June 22-26 from April 27-May 6 in New York City, giving digital platforms a chance
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