Michaels adds new perks to its rewards program

Linda J. Dodson

Dive Brief: Michaels has added more incentives to its rewards program, the company announced on Tuesday. Through the program, customers will be able to earn rewards through certain items they buy, bonus offers and seasonal promotions, the company noted in its statement. Current and new program members can earn $5 […]

Amazon adds Qualtrics CX features for enterprise customers

Linda J. Dodson

Dive Brief: Amazon is letting business customers conduct online surveys in a collaboration with Delighted, a unit of survey software maker Qualtrics. Amazon Business customers with an eligible Business Prime membership can access the instant customer feedback service for free, per an announcement that Qualtrics shared with Marketing Dive. The […]