Pedigree supports contactless pet adoption with Zoom tie-in

Dive Brief:

  • Dog food brand Pedigree wants to keep the lines of dog adoption open during the COVID-19 shutdowns by launching a contactless pet adoption platform, according to details shared with Marketing Dive.
  • The Mars-owned brand is working with the Nashville Humane Association to develop Dogs on Zoom to help prospective pet owners search for adoptable dogs over video. Pedigree will pay for the full adoption costs as well as Zoom membership and equipment costs for the shelter for pets adopted during these sessions.
  • The brand is kicking off the first virtual dog adoption event in Nashville today at 5
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