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YouTube advertisers get access to streaming TV under new YouTube Select offering

Dive Brief:

  • YouTube today unveiled a new product for advertisers called YouTube Select that unifies the video service’s premium ad offerings under one banner. The announcement made in a blog post by Vishal Sharma, YouTube Ads’ VP of product management, arrives ahead of the Google-owned platform’s virtual presentation at the IAB Digital Content NewFronts on June 25.
  • YouTube Select replaces Google Preferred but retains its focus on high-quality, diverse content packages that are brand-safe. The service tailors content by categories that YouTube calls lineups, which include beauty and fashion, entertainment, technology, sports and more. Additionally, the video platform is debuting
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52% of advertisers plan to increase spending this summer, survey finds

Dive Brief:

  • Following weeks of coronavirus-related spending cuts, 26% of advertisers surveyed April 16-20 said they expect to increase ad spend by June 30, according to a new report from Advertiser Perceptions shared with Marketing Dive. Overall, 52% expect to spend more this summer — 18% in July, 15% in August and 19% in September. A mere 5% of advertisers said they won’t increase ad spend until Q1 2021.
  • In the meantime, cutbacks continue. Half of advertisers said they had canceled a campaign pre-launch in the previous two weeks, up 14% from a prior Advertiser Perceptions survey; 73% advertisers reported
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