Major marketers including Coca-Cola, McDonald’s and P&G have planted their flags on the metaverse, with new activations rolling out at a pace similar to what in-person experiential saw before the pandemic. In turn, agencies of all sizes are launching dedicated teams and practices to cater to brand clients, even if […]
Age
Golden age of radio ends as advertising world tunes out
That pain is already being felt by Global’s rivals. Clear Channel Outdoor, the Texas-based advertising giant with 450,000 displays across 31 countries, is stripping out costs of $125m (£98m) after revenue fell 39pc to $199.7m during the second quarter. Revenues at JCDecaux also dropped 41pc to €1.1bn (£1bn) for the […]
Gen Z shows higher ad recall than older age groups, Snap study finds
Brief: Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even when they spend less time watching skippable content. Fifty-nine percent of Gen Zers recalled a brand’s skippable video ad, compared with 57% of millennials and 47% of Gen Xers, per […]
Apple’s strength signals the coming of a new economic age
City folklore has it that there are two, faintly irrational but nonetheless reliable, sell signals when it comes to stock picking. One is when a hugely successful and inspirational manager/founder decides to leave the company. Whoever comes next will find it a tough act to follow, if only because his predecessor […]
Sharon White brings down curtain on the golden age of department stores
Like almost every other player on the high street, John Lewis is battling a crisis that has turbocharged shoppers’ stampede to buy over the internet. Part of Dame Sharon White’s response is straight out of the industry playbook. More shops could close, she said, selling online is crucial and the […]
How to plan your investments depending on your age
Fifties This period should mark the beginning of the “wealth distribution” stage, where you look to enjoy your wealth and extract income from it, particularly if you are planning to retire relatively early. “By now, you would hope the investments and strategies that were implemented many years ago are prime […]
Toyota takes off for fuel cell age with Chinese carmakers
NAGOYA/BEIJING — Toyota Motor announced Friday that it will establish a joint venture with five Chinese companies to develop fuel cell systems for commercial vehicles, positioning itself to cash in on China’s ambition for the zero-emission automobiles. The joint venture, to be capitalized at about 5 billion yen ($45.8 million), will be […]
Japan raises maximum age for starting pension benefits to 75
TOKYO (Kyodo) — Japan revised a law Friday to make more part-time, and other nonregular workers join the employee pension program as well as allow eligible recipients to choose to start receiving benefits from the age of 75. Currently, part-time workers join the program only when they work 20 hours […]
Abe to shelve bill extending prosecutors’ retirement age
TOKYO — The ruling party of Japan decided on Monday to shelve a proposed amendment to extend the retirement age of top prosecutors in the face of mounting public opposition. Prime Minister Shinzo Abe talked with leading party figures and agreed not to proceed the bill during the current session […]
Stop logging hours: Japan finds flexibility in age of telework
TOKYO/OSAKA — Japan’s IT companies are notorious for working long hours. Fujitsu headquarters in Tokyo was famously known as the “castle that never sleeps” during the heyday of Japan’s bubble economy two decades ago. Working overtime was contagious, and it was difficult to be the that one person in the office […]