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Product ads are top performers among non-COVID-19 spots, study finds

Dive Brief:

  • Idaho Potato, Reynolds Kitchens, Shark Vac Mop and M&M’s are among brands whose product-focused ads are resonating with consumers so far in the second quarter, per a new Ace Metrix survey.
  • While COVID-19-related ads make up 44% of breaking ads tested since the beginning of Q2, product-focused ads are generating the strongest responses among the remaining 56%​. Only four of the ads on the survey’s ranking of the top 20 non-COVID-19 ads didn’t earn marks for a metric measuring gut reactions to products and services. While the product-related metric was one among many that registered for ads
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Post-coronavirus fate differs among Shenzhen tech startups

GUANGZHOU/TOKYO — Tech startups in Shenzhen, known as China’s Silicon Valley, are set to experience a range of outcomes as the novel coronavirus pandemic appears to near its end, with some seeing their businesses thrive while others face headwinds following significantly reduced investment.

The companies that are emerging strong from the crisis include those offering technologies, such as artificial intelligence and robotics, that can both support economic recovery and help prevent the spread of infection. They have the potential to drive innovation in a new society in which we must coexist with the virus.

“The new coronavirus infection has largely

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September school year wins support among Japan governors: Nikkei

TOKYO — Fifty-eight percent of Japan’s prefectural governors support a September start to the school year, according to a Nikkei survey that waded into the country’s on-again, off-again controversy about aligning its academic calendar with those in the West and China.

Nikkei conducted the survey in early May. Of the nation’s 47 governors, 41 provided answers by Tuesday. Of these, 18 replied that they support an academic year that begins in September, while six somewhat support such a move.

Japan begins its school year in April, which makes it difficult for Japanese students to study overseas and for Japanese universities

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September school year wins support among governors: Nikkei poll

TOKYO — Fifty-six percent of Japan’s prefectural governors support a September start to the school year, according to a Nikkei survey.

Nikkei conducted the survey in early May. Of the nation’s 47 governors, 41 had provided answers by Tuesday. Of these, 17 supported an academic year that begins in September, while six somewhat supported it.

Japan begins its school year in April, which makes it difficult for Japanese students to study overseas and for Japanese universities to recruit foreign lecturers. The matter has occasionally percolated up in debate, only to be shot down by society’s fealty to tradition.

But with

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