Dive Brief: Marketers boosted their spending on content marketing in 2019 by an average of 73% over two years, per a survey by the Association of National Advertisers and The Content Council, before the coronavirus pandemic restrained ad spending. They forecast that spending on content marketing would grow by 42% […]
ANA
ANA: Marketers believe innovation drives brand growth, but many don’t have time for it
Dive Brief: While 84% of marketers expect the future of brand growth to be connected to innovation and technology, 45% said they spend 25% or less of their time on both, per a new report from the Association of National Advertisers (ANA) shared with Marketing Dive. More than half of […]
75% of ANA members have diversity plans, but only 40% apply them to marketing
Dive Brief: Seventy-five percent of members of the Association of National Advertisers (ANA) have plans to hire suppliers with diverse backgrounds for their organizations, according to a new report shared with Marketing Dive. While the majority of members have diversity plans, only 40% apply these strategies to marketing and advertising […]
Sony to develop avatar robot with ANA startup
TOKYO — Sony looks to enhance next-generation robots from avatarin, a startup launched by Japanese carrier ANA Holdings, as interest grows in remote-control machines that can take the place of humans amid the novel coronavirus pandemic. Tokyo-based avatarin lets users feel like they are somewhere else by seeing through the eyes of a robot […]
Coronavirus latest: Japan’s ANA to suspend spring 2021 hiring
The Nikkei Asian Review is tracking the spread of the new coronavirus that originated in the central Chinese city of Wuhan. Global cases have reached 3,679,499, according to the World Health Organization. The worldwide death toll has hit 254,199. To see how the disease has spread, view our virus tracker […]
ANA will delay reception of aircraft to cut costs: president
TOKYO — All Nippon Airways will delay the delivery of aircraft as Japan’s largest airline makes moves to soften the financial blow from the coronavirus, President and CEO Shinya Katanozaka said in an interview with Nikkei. The global outbreak has closed international borders and has essentially grounded the airline industry as whole. To […]
ANA secures $8.8bn in credit, easing cash flow concerns
TOKYO — Japan’s ANA Holdings said Tuesday that it had secured 950 billion yen ($8.8 billion) in loans to help it weather the coronavirus crisis rocking the global aviation industry. “There is absolutely no concern on cash flow for a while,” ANA executive vice president Ichiro Fukuzawa told reporters at […]
ANA: Marketers rise to meet coronavirus production challenges, prefer in-house work
Dive Brief: Marketers are handling creative production well despite new obstacles posed by the coronavirus, the Association of National Advertisers (ANA) found in a survey of 196 members. Just 39% of respondents said creating new assets has been a great challenge since a pandemic was declared by the World Health […]