3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts

Dive Brief:

  • Quarantine-related lockdowns have shifted consumer behavior in three essential ways that will endure even as anxieties subside, according to Kantar’s latest COVID-19 Barometer. Increased e-commerce shopping, a desire for good value on products and a lift in local consumption are among the areas marketers should be looking into, the firm said.
  • While some 73% of consumers still feel anxious, anxiety levels appear to be coming down from their peak in mid-March. More than 40% of people said they have ramped up their exercise, reading or sleeping habits to cope with pandemic-related stress. More than half said
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