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Mucinex enlivens coronavirus PSA content with Instagram superhero art

Brief:

  • Cold and flu brand Mucinex launched an Instagram content series that uses superhero art to encourage consumers to continue “boring” behaviors even as stay-at-home orders start to lift in several U.S. states, according to details shared with Mobile Marketer.
  • Working with creative agency partners McCann and McCann Health New York, the brand tapped award-winning artist Noma Bar to illustrate images that apply double entendre and negative space to show how staying home helps keep real frontline heroes, including healthcare workers, grocery store employees, mail carriers and more, safe and healthy during the coronavirus pandemic.
  • Bar will share art for
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