It’s time for digital assistants to reach their true potential

The following is a guest post from Curt Munk​, chief strategy officer of North America at WPP’s Geometry​. Opinions are the author’s own.

I’ve always believed Alexa and I had a good relationship. It was one of respect and attentiveness — maybe even a little flirty at times — but always truly supportive of each other. In the past few weeks, however, I’ve been massively disappointed in her subsequent value in our household. On the brink of one of our generations’ greatest catastrophes, she (along with Google Assistant, Siri, Cortana and Bixby) have seemingly missed a large opportunity to be

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