Avocados From Mexico campaign celebrates at-home Cinco de Mayo

Dive Brief:

  • Avocados From Mexico (AFM) is running a new campaign to encourage consumers to celebrate Cinco de Mayo at home during coronavirus-related lockdowns, the company revealed in a press release.
  • The brand’s “Homemade Cinco” campaign includes a digital platform with festive recipes that incorporate fresh avocados. The site features a digital wheel that users can spin to randomly select an ingredient to add to their homemade guacamole, then suggests a recipe with that ingredient. The site is connected to e-commerce grocery platform Chicory to directly link users to purchase ingredients and pick up at their preferred local retailer.
  • Consumers
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