If there’s one thing we know about B2B marketing as we move into 2022, it’s that nothing is set in stone. There continue to be uncertainties we must live and work with. But, if there’s anything we’ve learned that we can take into the new year, it’s that these four […]
B2B
Accenture buys B2B marketing agency Yesler
Brief: Accenture acquired Yesler to expand services ranging from strategy and creative to implementation and ongoing management, per an announcement. The deal will add account-based marketing, customer advocacy, sales enablement and marketing automation services to Accenture’s offerings. Yesler’s two business segments include Yesler B2B, a provider of digital marketing and […]