B2B

Accenture buys B2B marketing agency Yesler

Brief:

  • Accenture acquired Yesler to expand services ranging from strategy and creative to implementation and ongoing management, per an announcement. The deal will add account-based marketing, customer advocacy, sales enablement and marketing automation services to Accenture’s offerings.
  • Yesler’s two business segments include Yesler B2B, a provider of digital marketing and managed services, and Projectline services that supplies strategic resourcing solutions. The company is based in Seattle and has 400 employees worldwide, including offices in Philadelphia, London, Toronto, Singapore and Portland, Oregon.
  • Amazon, Claris, Google, Ingram, Magento, Marketo, Microsoft, Salesforce and SAP are among Yesler’s clients, per its website.
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