Oscar Mayer looks to keep cookout season alive with socially distant barbecues

Dive Brief:

  • Oscar Mayer is running a social media campaign that encourages people to have front yard barbecues that still respect social distancing guidelines during the coronavirus pandemic, the company shared with Marketing Dive.

  • The push by Kraft Heinz’s hot dog brand illustrates what a front yard cookout could look like, with each household safely grilling in their own driveway and waving to neighbors across the street. The effort includes a 10-second digital ad and 30-second TV spot.

  • The campaign also calls people to come out for a Front Yard Cookout on May 2, the same day Oscar Mayer plans

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