Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus

Dive Brief:

  • Restaurant rivals Taco Bell and Chipotle launched campaigns around Cinco de Mayo, and both efforts reflect how the brands are adjusting their strategies for the coronavirus pandemic.
  • Taco Bell unveiled the At Home Taco Bar, a deconstructed meal kit serving six that will be available for a limited time via delivery or contactless drive-thru starting May 1. The Yum Brands chain will also share recipe cards from its secretive Test Kitchen so that quarantined consumers can make rare menu items from the past, such as the Double-Decker Taco, along with yet-to-be seen offerings and cocktails. Taco Bell
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