At its second annual Tech & Data Showcase on March 3, Disney Advertising laid out an ambitious plan that spans its portfolio and capabilities and aims to address advertiser concerns as the measurement and data privacy landscapes continue to shift. Along with providing statistics and findings gathered since its first […]
bets
Facebook user growth stagnates while commerce bets see ‘meaningful slowdown’
Dive Brief: Meta Platforms’ revenue derived from advertising grew 20% year-on-year in the fourth quarter to hit $36.2 billion, per an earnings release. Profits missed analyst expectations, and the Facebook owner’s stock cratered on a weak forecast for the first quarter of 2022. User stats also disappointed. Facebook’s daily active users […]
Accenture Interactive again bets on agency heavyweights to boost creative expertise
Dive Brief: Accenture Interactive appointed Nick Law as its global lead for design and creative tech and promoted Sarah Thompson, who is now the global lead for communications and content, per details emailed to Marketing Dive. Law, formerly of Apple, Publicis and R/GA, will be responsible for Accenture Interactive’s service […]
Publicis Media furthers DEI bets with multiyear content pact focused on streaming
Dive Brief: Publicis Media and its APX Content Ventures unit struck a multiyear deal to produce long-form content with Chicken Soup for the Soul Entertainment, per a news release. The first effort from the partnership, titled “Inside The Black Box,” hits at the media company’s Crackle Plus streaming service in […]
Google’s retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
Dive Brief: Google’s revenue derived from advertising sales increased 33% year-on-year in the fourth quarter to $61.24 billion, buoyed by traction for its bets in commerce around the holidays, according to an earnings release from parent company Alphabet. Total services revenue for the period hit $75.3 billion, a 32% YoY […]
SoftBank invests in Credit Suisse funds that finance its technology bets
LONDON (Financial Times) — SoftBank has quietly poured more than $500m into Credit Suisse investment funds that in turn made big bets on the debt of struggling start-ups backed by the Japanese technology conglomerate’s Vision Fund. SoftBank made the investment into the Swiss bank’s $7.5bn range of supply-chain finance funds, […]
KFC Canada bets on AI analytics for deeper insights across functions
Dive Brief: KFC has tapped AI analytics vendor Manthan’s enterprise analytics platform to centralize its use of data across the organization and for key franchisee partners, according to a details shared with Marketing Dive. The Yum Brands subsidiary will leverage Manthan’s Restaurant Analytics Solution for dashboads, advanced analytics and algorithmic […]
China bets on $2tn high-tech infrastructure plan to spark economy
HONG KONG — When Chinese Prime Minister Li Keqiang delivered his government’s annual work report in Beijing recently, the so-called new infrastructure initiative was high up on the agenda. That phrase also cropped up when Huawei Technologies and Baidu talked about their business outlooks earlier this year. But what exactly […]
Coke bets on new music streamer BeApp as virtual concerts take center stage
Brief: Coca-Cola signed on as the exclusive launch partner of BeApp, a new music streaming platform that integrates gamified and social media elements into the virtual concert-viewing experience, according to an announcement. Over the next few weeks, the app founded by tech industry vets Ray Smith and Ross Mason will […]
Suu Kyi bets on coronavirus stimulus with little room for error
YANGON — Myanmar’s government is pushing ahead with an economic stimulus package that from one vantage point looks to be unprecedented but from another does not appear to be up to the job of combating the economic impact of the novel coronavirus. If the government fails to properly handle the […]