HSBC Bank USA has teamed up with DoSomething.org on a campaign starring “Black-ish” star Marcus Scribner that promotes smart saving for college students during Financial Literacy Month, according to a press release shared with Marketing Dive.
The effort centers around a video titled “Would You Rather?” that features Scribner as both host and contestant of a game show that takes questions about personal finance. The questions are intended to provide tactical advice on how college students can save money from small lifestyle changes.
Consumers can sign up to take the quiz at DoSomething.org/money or by texting MONEY to
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