HSBC, launch personal finance campaign starring ‘Black-ish’ actor

Dive Brief:

  • HSBC Bank USA has teamed up with on a campaign starring “Black-ish” star Marcus Scribner that promotes smart saving for college students during Financial Literacy Month, according to a press release shared with Marketing Dive.
  • The effort centers around a video titled “Would You Rather?”¬†that features Scribner as both host and contestant of a game show that takes questions about personal finance. The questions are intended to provide tactical advice on how college students can save money from small lifestyle changes.
  • Consumers can sign up to take the quiz at or by texting MONEY to
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