Bodyarmor’s new campaign may signal a return to OOH post-pandemic

Dive Brief:

  • Sports drink Bodyarmor this week is launching its largest advertising campaign, including a TV spot, digital and social assets, as well as out-of-home (OOH) and in-store components, the company shared with Marketing Dive.
  • The beverage brand, which is partially owned by Coca-Cola, is working with seven famed athletes for the promotion: James Harden, Mike Trout, Megan Rapinoe, Dustin Johnson, Naomi Osaka, Carlos Vela and Skylar Diggins-Smith. Actor Michael B. Jordan does the voiceover for the TV spot.
  • The theme of the creative is that “no matter who you are, only you can make you better” and encourages hard
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