With the cancellation of most major events earlier this year, the return of live sports — albeit with some of the “live” parts absent — was supposed to be a lifeline for marketers. Recent weeks have shown that sports, historically one of the safer media bets, are anything but free […]
bolder
Sunak’s Autumn Budget will need to be bolder than these half-measures
We’ll forget the astonishing £49bn so far spent in additional support for public services, much of it on PPE and test, track and isolate systems, much bigger than initially budgeted for. The strongest criticism that can be made of the new package is that it is not particularly large by […]
Serco is being bolder than most firms and investors should sit up and take notice
There are still risks. Serco may be a simpler business than it was but it must still manage large, long-term contracts carefully, as any mistakes could get expensive, while a substantial portion of group revenues are up for extension or re-tender this year. At least the strong order intake in […]