boredom

Gen Z wants fun, exciting ads amid pandemic boredom, survey says

Dive Brief:

  • Generation Z consumers want to see fun and exciting advertising to help fill the hours spent in social isolation during the coronavirus pandemic. About 50% of younger consumers said they feel bored, compared with 30% of adults ages 25 or older, per survey results that market researcher Magid shared with Marketing Dive.
  • Almost half (42%) of Gen Zers are seeking content described as fun, making the characteristic more popular than romantic (29%), exciting (27%) and scary (24%). The group is more likely than older adults to enjoy content that is relatable (18%), sad (15%), deep (14%) or disturbing
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