Boring

Want to Become a Successful Tech Company? Be Boring!

Tech companies often only want to work on the buzziest projects. But if they put aside their egos, they’d discover a far wider world of opportunity.


3 min read

This story appears in the
June 2019

issue of
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Tech entrepreneurs like to create cool technological solutions. Then, they often only want to provide their solutions to customers or clients that are equally cool — favoring the few buzzy opportunities over many other unexciting ones.

I know this sounds crazy. Who turns down business? But it’s true. Many tech startups have focused on splashy,

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