Tech companies often only want to work on the buzziest projects. But if they put aside their egos, they’d discover a far wider world of opportunity.
3 min read
Tech entrepreneurs like to create cool technological solutions. Then, they often only want to provide their solutions to customers or clients that are equally cool — favoring the few buzzy opportunities over many other unexciting ones.
I know this sounds crazy. Who turns down business? But it’s true. Many tech startups have focused on splashy,