Hugo Boss shifts gears with major rebranding

Linda J. Dodson

Dive Brief: As part of its ongoing “Claim 5” growth strategy, Hugo Boss on Wednesday announced logo updates and the launch of “two simultaneous star-studded global campaigns” for the Hugo and Boss brands. Along with forging new brand identities, the company revamped its Hugo Boss e-commerce site, according to a […]

Heiress makes media boss an instant billionaire

Linda J. Dodson

The boss of German media giant Axel Springer has become an instant billionaire after getting a €1bn share windfall.  Chief executive Mathias Doepfner has been handed 15pc of the company by Friede Springer, the 78-year-old heiress and controlling shareholder of the newspaper and advertising business. Mr Doepfner, 57, has also […]

The uphill battle facing Jaguar Land Rover’s new boss

Linda J. Dodson

However, streamlining the ranges to eliminate overlaps could help, along with Bolloré clearly differentiating the Land and Range Rover marques from Jaguar to reduce cannibalisation. An even more extreme option could be killing off Jaguar completely – though whether such a move would be practical, even possible, is unknown. With […]