Podcast advertising continues to be a growth area for the advertising industry. The top 500 podcasts saw a 20% increase...
Brands
Dive Brief: Between 2020 and 2021, 58% of characters in CPG ads were female while 41% were male, according to...
Dive Brief: Procter & Gamble will suspend all media, advertising and promotional activity in Russia in response to its invasion...
Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this...
As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into...
Dive Brief: Nike, Asos and Old Navy are some of the brands leading the way on inclusivity and challenging gender...
Dive Brief: PepsiCo's Frito-Lay revealed the details of its co-branded Super Bowl campaign for Doritos and Cheetos Flamin' Hot, including...
Dive Brief: There is little distinction between brands on Twitter, with respondents to a survey using similar words like "playful"...
Dive Brief: While about half of U.S. online adults say they'll boycott a brand due to unethical business practices or...
Dive Brief: Nearly half (44%) of consumers report trying new brands after seeing a relevant ad, per a study by...
