How podcasts are helping brands meet DEI commitments

Linda J. Dodson

Podcast advertising continues to be a growth area for the advertising industry. The top 500 podcasts saw a 20% increase in advertising revenue year-over-year in 2021, with increases to both the number of companies purchasing podcast ads (14%) and the retention rate of companies doing so (42%), per MediaRadar data […]

66% of brands spent more on creator marketing in past year

Linda J. Dodson

Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this area in the past year compared with previous years, according to a new CreatorIQ and Tribe Dynamics survey shared with Marketing Dive. Additionally, 52% noted that their creator marketing teams have […]

Can brands stay safe in the metaverse?

Linda J. Dodson

As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into their strategies. However, there is evidence that, like with other digital platforms, as popularity grows so does the attention of bad actors like extremist or hate groups. After high profile […]

Cancel culture: Trouble for brands or just noise?

Linda J. Dodson

Dive Brief: While about half of U.S. online adults say they’ll boycott a brand due to unethical business practices or if it mistreats employees, 25% say their loyalty to a brand may prevent them from actually doing so, according to a new report Forrester shared with Marketing Dive. Among U.S. […]