Natural Light dishes out free brews to fans who file taxes via TaxAct

Dive Brief:

  • Anheuser-Busch beer brand Natural Light partnered with TaxAct to give away a case of beer to consumers who file their taxes through the online tax preparation tool​, according to news shared with Marketing Dive.
  • Consumers over the age of 21 who use the TaxAct software to file their 2019 taxes by the extended July 15 deadline will get a rebate for a 24-pack courtesy of Natty Light and TaxAct.
  • To get the free beer, consumers must file using TaxAct and upload an image of their beer purchase receipt at

Dive Insight:

Natural Light is targeting

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DTC coffee brand Trade brews virtual meetup in new video ad

Dive Brief:

  • Direct-to-consumer (DTC) subscription coffee service Trade released its first video ad highlighting the joys of getting together virtually for coffee during the coronavirus pandemic, the company shared with Marketing Dive. The spot was directed and edited remotely via video conference.
  • The brand worked with studio Cause & Effect to create the remote production, which shows a dozen Trade employees discussing the bizarre life of quarantining during the pandemic. Each person shot video from their phones, with a director providing direction from one of the video panels.
  • The ad shares information about Trade still delivering coffee from local roasters
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