Budweiser kicked off a new marketing campaign showcasing new limited-edition packaging and honoring frontline heroes who have given their lives protecting others, including military heroes and essential workers during the COVID-19 crisis, the company announced via a press release.
As part of the effort, the AB InBev brand made a short film called “Take Two Minutes,” which shows the parallel lives of a soldier and a nurse, both putting on their uniforms and their masks and heading out of their homes to their respective frontlines.
Another spot, “Taste of Freedom,” promotes three new limited-edition Budweiser
Budweiser is rebooting its classic “Whassup” tagline for a new PSA collaboration with The Salvation Army that offers support to people in need during the COVID-19 crisis, according to materials the company shared with Marketing Dive. The spot shows friends connecting on a video conference with the theme, “Staying connected matters now more than ever.”
The Salvation Army launched a nationwide hotline this month to support people during the crisis. The hotline phone number appears at the end of the ad, which stars retired basketball player Dwyane Wade and his wife, actress Gabrielle Union, checking in on his
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.