Budweiser

Budweiser honors healthcare workers and military heroes in new campaign

Dive Brief:

  • Budweiser kicked off a new marketing campaign showcasing new limited-edition packaging and honoring frontline heroes who have given their lives protecting others, including military heroes and essential workers during the COVID-19 crisis, ‚Äčthe company announced via a press release.
  • As part of the effort, the AB InBev brand made a short film called “Take Two Minutes,” which shows the parallel lives of a soldier and a nurse, both putting on their uniforms and their masks and heading out of their homes to their respective frontlines.
  • Another spot, “Taste of Freedom,” promotes three new limited-edition Budweiser
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Budweiser resurrects ‘Whassup’ tagline for Salvation Army ad

Dive Brief:

  • Budweiser is rebooting its classic “Whassup” tagline for a new PSA collaboration with The Salvation Army that offers support to people in need during the COVID-19 crisis, according to materials the company shared with Marketing Dive. The spot shows friends connecting on a video conference with the theme, “Staying connected matters now more than ever.”
  • The Salvation Army launched a nationwide hotline this month to support people during the crisis. The hotline phone number appears at the end of the ad, which stars retired basketball player Dwyane Wade and his wife, actress Gabrielle Union, checking in on his
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