Burger

Burger King celebrates employees with customer thank yous

Dive Brief:

  • Burger King is displaying messages of gratitude for employees on digital kiosks and menu boards in its restaurants for one week, ending May 29, the company shared with Marketing Dive.
  • Customers could leave thank-you messages to employees while placing an order through the mobile app. From May 7 to 10, the fast food chain generated 5,100 messages of appreciation.
  • This effort, called From Our Home to Yours, was created with the agency David Miami.

Dive Insight:

Burger King has been leaning on its digital strategy to drive in-app orders during the pandemic as a way to protect employees

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Burger King links TV ad with QR code to offer up free Whoppers

Brief:

  • Burger King in the past week launched two offers for people who are stuck at home during the coronavirus pandemic. One offer urges mobile users to scan a QR code that appears in TV commercials, while another asks them to share screenshots of video calls with friends, per separate tweets.
  • The “QR Whopper” giveaway consists of three TV commercials showing a scannable code floating around the TV screen. Scanning the code with a smartphone brings users to a web page offering coupons for a free Whopper with a purchase through its BK App. The burger chain is giving away
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Burger King encourages people to be heroes by staying home

Dive Brief:

  • Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic shutdowns, according to materials the company shared with Marketing Dive.
  • “Stay Home of the Whopper” encourages consumers to be “couch po-ta-triots” by staying home to help prevent the spread of coronavirus. Burger King has waived its delivery fee on orders over $10 on its app to boost app orders.
  • The fast food chain is also donating 250,000 Whoppers to nurses through the American Nurses Foundation. The organization will share codes that nurses can use to order the sandwiches from the
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