- Burger King is displaying messages of gratitude for employees on digital kiosks and menu boards in its restaurants for one week, ending May 29, the company shared with Marketing Dive.
- Customers could leave thank-you messages to employees while placing an order through the mobile app. From May 7 to 10, the fast food chain generated 5,100 messages of appreciation.
- This effort, called From Our Home to Yours, was created with the agency David Miami.
Burger King has been leaning on its digital strategy to drive in-app orders during the pandemic as a way to protect employees