Busch

Busch Beer unveils corn cans, NASCAR tie-in for farmer relief

Dive Brief:

  • Busch Beer designed a limited-edition can adorned with images of corn to help the nonprofit Farm Rescue expand its services into Kansas, the company announced in a press release shared with Marketing Dive.
  • For every corn can pack sold through July 5, Busch will donate $1 to the cause up to $100,000. The funds will provide financial relief and bring services to farmers in the state.
  • The Anheuser-Busch brand is promoting its association with the nonprofit at the June 7 NASCAR Cup Series race in Atlanta. Driver Kevin Harvick, who Busch sponsors, and Kansas-native Clint Bowyer will race
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Busch promises year of beer to 250 couples who change wedding plans

Dive Brief:

  • Busch Beer is running a social media contest for couples whose 2020 wedding plans are impacted by coronavirus-related shutdowns, according to a press release shared Marketing Dive.
  • The Anheuser-Busch brand’s spokesperson, Busch Guy, revealed the contest in a video post on Instagram and Twitter. Couples that have had to change their wedding plans due to the pandemic can enter to win a year’s worth of Busch. They must post a photo of themselves on Twitter or Instagram with the caption explaining how they still plan to celebrate, complete with the hashtags #BuschWeddingGift and #Sweepstakes.
  • Friends of the
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