Calverley is taking on her first general management role after a 15-year career in marketing and has been tasked with securing a “sustainable and profitable future” for the sleep wellness company.
Eve Sleep has promoted its CMO Cheryl Calverley to CEO as it looks forward to its “next phase of growth”.
The move comes after current CEO James Sturrock said he would be stepping down in mid-May to take on another external role. He will, however, remain on its board as a non-executive director.
Calverley joined Eve Sleep in early 2019 following a 15-year career in marketing at companies including