Dive Brief: Almost three quarters (73%) of marketers in the U.S., U.K. and Germany said they put more resources into influencer marketing in the past year, per survey results from social influencer marketing agency Takumi. At the same time, 38% of consumers said they’re open to seeing influencers in traditional […]
campaigns
CVS Pharmacy launches ad network for in-store, online campaigns
Dive Brief: CVS Pharmacy this week introduced a media network to sell advertising directly to marketers including consumer packaged goods (CPG) brands. The CVS Media Exchange (CMX) aims to help marketers reach consumers when they’re most ready to shop, Chainstore Age first reported. The media exchange gives advertisers access to […]
9 pivotal campaigns that show how marketing transformed in H1
Editor’s Note: This is part of a package examining the first half of 2020. Dive into the key trends and stats from a transformative six months. A lot can change in six months, but the first half of 2020 flipped marketing operations on their head essentially all at once. Since […]
George Floyd protests inspire campaigns against racism across Asia
JAKARTA — The #BlackLivesMatter campaign has rippled from the U.S. into Asia, triggering echoes of solidarity and reviving calls to confront the continent’s own problems of racism and injustice. The global movement ignited by the killing of George Floyd, an African American man, by a white police officer in the […]
#BlackLivesMatter sparks Asian campaigns against racism at home
JAKARTA — The #BlackLivesMatter campaign has rippled from the U.S. into Asia, triggering echoes of solidarity and reviving calls to confront the continent’s own problems of racism and injustice. The global movement ignited by the killing of George Floyd, an African American man, by a white police officer in the […]
Honda shifts gears with campaigns to highlight COVID-19 relief
Brief: Honda shifted its marketing and social media campaigns to reflect the challenges of the COVID-19 pandemic, building on a pledge to help communities and customers during the outbreak. Titled “The Power of Something Greater,” the multichannel effort shows how people can help each other to overcome challenges and become […]