campaigns

Honda shifts gears with campaigns to highlight COVID-19 relief

Brief:

  • Honda shifted its marketing and social media campaigns to reflect the challenges of the COVID-19 pandemic, building on a pledge to help communities and customers during the outbreak. Titled “The Power of Something Greater,” the multichannel effort shows how people can help each other to overcome challenges and become stronger, per an announcement shared with Mobile Marketer.
  • The visual elements of Honda’s campaign highlight how the carmaker helps communities through contributions to food banks and meal programs, support for healthcare providers and employees’ volunteer efforts. Honda will run the campaign on social media while focusing on connecting community.
  • As
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