Campbell Soup inspires home cooks with new tie-in on Group Nine sites

Dive Brief:

  • Campbell Soup Company kicked off a new social and digital campaign aimed at promoting home cooked meals, the company announced in a press release shared with Marketing Dive.
  • The New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together. Media agency Spark Foundry created the three-phased effort. It will run across mobile video publisher Group Nine’s NowThis Food, Popsugar and Thrillist sites.
  • Phase one of the effort builds on existing social, video and written content with updated messaging, while the second phase includes custom content and Instagram Stories related to
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