celebrates

Truly Hard Seltzer celebrates Pride with OOH, social campaign

Dive Brief:

  • Truly Hard Seltzer is taking over the Times Square billboard to celebrate the 50th anniversary of the New York City Pride March, which has been canceled this year due to the pandemic, the company shared with Marketing Dive via press release.
  • Fans are encouraged to submit photos of how they are celebrating Pride month with Truly on social media with the hashtag #TrulyPride to be considered for inclusion on the billboard. The campaign includes a content series in which Truly will share 16 stories — one for each of its flavors — throughout June.
  • The Boston Beer Company
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Burger King celebrates employees with customer thank yous

Dive Brief:

  • Burger King is displaying messages of gratitude for employees on digital kiosks and menu boards in its restaurants for one week, ending May 29, the company shared with Marketing Dive.
  • Customers could leave thank-you messages to employees while placing an order through the mobile app. From May 7 to 10, the fast food chain generated 5,100 messages of appreciation.
  • This effort, called From Our Home to Yours, was created with the agency David Miami.

Dive Insight:

Burger King has been leaning on its digital strategy to drive in-app orders during the pandemic as a way to protect employees

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Avocados From Mexico campaign celebrates at-home Cinco de Mayo

Dive Brief:

  • Avocados From Mexico (AFM) is running a new campaign to encourage consumers to celebrate Cinco de Mayo at home during coronavirus-related lockdowns, the company revealed in a press release.
  • The brand’s “Homemade Cinco” campaign includes a digital platform with festive recipes that incorporate fresh avocados. The site features a digital wheel that users can spin to randomly select an ingredient to add to their homemade guacamole, then suggests a recipe with that ingredient. The site is connected to e-commerce grocery platform Chicory to directly link users to purchase ingredients and pick up at their preferred local retailer.
  • Consumers
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Toyota ad celebrates ‘Modern Family’ finale and 11 seasons of brand integrations

Dive Brief:

  • Toyota created an ad for the final episode of the long running series “Modern Family” that pays tribute to its 11 years of advertising and brand integrations for the sitcom, according to details shared with Marketing Dive. 
  • In the ad, which also appears on YouTubethe new Toyota Highlander drives past each of the houses from the show giving a nod to scenes that happened in past episodes. The spot’s voiceover is provided by series actor Ty Burrell.
  • The spot aired twice during a one-hour documentary about the series called “A Modern Farewell.” The documentary looked at
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