Chipotle turns Challenger Series into virtual gaming tournament

Dive Brief:

  • Chipotle Mexican Grill is bringing Challenger Series, its real-world gaming tournament, online to create a virtual event, the company said in a press release.
  • The second annual Chipotle Challenger Series (CCS) kicks off on Monday, April 6, when a registration portal opens, and will feature competitions across popular games. The finale will be broadcast on April 25 on Twitch and YouTube. Winners will receive $25,000, as well as an additional $25,000 to donate to COVID-19 relief efforts, and a year of free Chipotle.
  • Teams will go up against well-known esports gamers as well as gamers across sports,
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