Foot Locker’s Champs Sports, Eastbay build community around student athletes

Dive Brief:

  • Foot Locker brands Champs Sports and Eastbay have teamed up for a new social media push to inspire student athletes to stay active during coronavirus lockdowns, the company revealed in a press release.
  • The campaign calls on youth athletes to share on social media how they are keeping up their sports and improving their skills during COVID-19. Sports personalities Jesser, Zack TTG and Jiedel, as well as trainers and athletes will host virtual workouts weekly on Eastbay’s Instagram channels as part of the campaign.
  • The sports gear retailers will donate $1, up to $25,000, to
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