Update: Resolute Mining/Centamin Sometimes this column really does think that gold miners are more trouble than they are potentially worth. Our view on gold is still being borne out, as the precious metal trades at around $1,900 an ounce, drawing support from ever more frantic calls for fiscal stimulus (and […]
Changed
45% of consumers have changed brand preferences during pandemic, study finds
Dive Brief: The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four pandemic personas: retro reengagers, open-minded explorers, worried withholders and cautious questioners. The “Brand Reckoning 2020: How Crisis Culture […]
Coronavirus has changed the property investment landscape forever
Put all this together and investing in property becomes more like stock-picking than the exercise in asset allocation it has traditionally been. Managing an equity portfolio is part top-down, understanding the big themes and trends driving markets, and part bottom-up, picking the right stocks. Managing property requires a similar approach: getting […]
3 months in, how COVID-19 has permanently changed marketing
Even as the novel coronavirus continues to spread around the globe and civil unrest surges in the U.S., analyses indicate that ad spending has potentially hit bottom, positioning the battered marketing sector for a rebound in Q3. Through months of turmoil, CMOs have proven surprisingly resilient and frequently savvy, using […]
The Virus Changed the Way We Internet
Stuck at home during the coronavirus pandemic, with movie theaters closed and no restaurants to dine in, Americans have been spending more of their lives online. But a New York Times analysis of internet usage in the United States from SimilarWeb and Apptopia, two online data providers, reveals that our […]