How social conversations are changing due to COVID-19

As our lives continue to change in response to the outbreak of COVID-19, we are actively monitoring consumer trends, sentiment and social conversations using our PrescriptiveIQ™ platform. In this time of uncertainty, we are here to help brands and retailers adapt to changing consumer needs to create better, stronger, long-lasting relationships. 

Consumers Are Limiting Shopping Trips and Flocking to Online Resources

Many retail locations are temporarily closed and shopping trips are limited to essential businesses, as a result, consumers aren’t spending as much time in stores. In a recent survey, 49% of consumers reported they are now making quick “in

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