How the producer economy is changing influencer marketing

Linda J. Dodson

Influencer marketing is evolving into what’s being called “the producer economy” consisting of content creators who seek to build their own media brands that are independent of social media platforms. This push for greater control over distribution also affects brands as they build their own media networks to engage consumers. […]

How social conversations are changing due to COVID-19

Linda J. Dodson

As our lives continue to change in response to the outbreak of COVID-19, we are actively monitoring consumer trends, sentiment and social conversations using our PrescriptiveIQ™ platform. In this time of uncertainty, we are here to help brands and retailers adapt to changing consumer needs to create better, stronger, long-lasting […]