Dive Brief: Kraft Mac & Cheese has partnered with Netflix to promote the new film “The Adam Project,” starring Ryan Reynolds and premiering on March 11, according to information shared with Marketing Dive. In addition to featuring Kraft Mac & Cheese in the film, a series of spots featuring Reynolds […]
Cheese
Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents
Dive Brief: Kraft Mac & Cheese is running a campaign to position its classic blue box dinner as a breakfast item during quarantine, including a new 30-second video ad and limited-edition packaging, the company revealed via press release. The campaign targets busy parents, 56% of which serve their kids Mac […]
Cheese prices swing wildly as lockdown upends supply
The coronavirus pandemic has had a profound impact on one corner of global trade: the wholesale price for cheddar on the Chicago Mercantile Exchange has fluctuated wildly. While mid-April saw a 40-pound block of cheddar hit a low of just $1 a pound, by June 9 the price had soared to $2.81 a […]