Dive Brief: Dollar Shave Club has signed a name, image and likeness (NIL) deal with Gonzaga University star Drew Timme, according to a press release. The deal comes as the Unilever brand has been named the official razor of the NCAA and March Madness. The brand is calling Timme the […]
Club
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Dive Brief: American Eagle will make its Roblox debut to promote a spring “Members Always” collection that draws on vintage and prep styles and emphasizes inclusivity, per a news release. The retailer partnered with Livetopia, a role-playing game on Roblox, to create a virtual AE Members Always Club that users […]
South Korea tests 35,000 people linked to club coronavirus cluster
SEOUL — South Korea is aggressively testing and tracing thousands of people who went to nightclubs in central Seoul, in a bid to prevent an explosion of infections from a new coronavirus cluster. Health authorities said Wednesday they were confirming the identity of the clubbers in the nightlife district of […]
CVS, Olive Garden and Sam’s Club coronavirus ads rank high in likeability
Dive Brief: Consumers are responding positively to some ads that address the coronavirus, according to a new report Ace Metrix shared with Marketing Dive. CVS Health, Olive Garden and Sam’s Club scored high on the report’s likeability rankings, with consumers finding their ads 18% more relevant, 11% more likeable and […]