Dive Brief: Coca-Cola has redesigned the packaging of its flavored products and their zero-sugar counterparts, according to a press release. The Flavors line includes Cherry, Vanilla and Cherry Vanilla products. Full-color cans will correspond to single flavors, while stacked colors will mean dual flavors. In addition, full-sugar drinks will have […]
CocaCola
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
Dive Brief: Coca-Cola’s revenue plunged 28% to $7.2 billion in Q2 from a year earlier, but the beverage giant plans to ramp up marketing in the second half as the easing of pandemic lockdowns worldwide helps to boost out-of-home sales. The company will focus on increased marketing effectiveness and efficiency, […]
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight on socially distanced meals around the globe, according to materials the company shared with Marketing Dive. “The Great Meal“ shows 13 real households from eight cities around the world cooking together and sharing Coca-Cola during the […]
Coca-Cola eyes streaming, real-time content production in marketing restart
Dive Brief: Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns, according to a WARC report. The brand plans for a new focus on agility and flexibility as it — and consumers — emerges from the pandemic. Real-time content production and streaming will also get a […]