Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here.
Coffee is a key part of culture and people’s daily lives. It’s a common connector around which people socialize and network — meeting over the office coffee pot or hatching ideas in a café. Despite the pandemic temporarily closing some roasteries and upending commuters’ grab-and-go habits, consumers stuck at home are still enjoying their daily brew, a new ad by direct-to-consumer (DTC) coffee company Trade contends.
The 30-second spot — produced entirely remotely —