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Liquid Death water riffs on haters’ comments with metal album

Dive Brief:

  • Liquid Death, a water brand packaged in recyclable aluminum cans,​ launched a new marketing campaign that embraces its online haters, according to details shared with Marketing Dive.
  • The tongue-in-cheek campaign includes an original album of songs, called “Greatest Hates,” that were inspired by negative comments the brand has received online for its heavy metal aesthetics. Songs on the 10-track album, which debuts today on Spotify and YouTube, include titles such as “Fire Your Marketing Guy” and “Get Slaughtered On Shark Tank.” The company worked with artists Gus Rios, Matt Laplant, Seth Ringler, Torin Ridgeway and Jim Malone on
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