Dive Brief: Walmart announced the first advertising campaign for its new online membership service, Walmart+, in a blog post by U.S. Chief Marketing Officer William White. Called “A Different Kind of Membership,” the multichannel effort features a diverse cast of 22 real families and focuses on how Walmart+ opens up […]
community
In rural India, community radio leads fight against virus
NEW DELHI — “I’d have been dead by now if I hadn’t learnt about coronavirus symptoms from Radio Henvalvani,” says Ram Lakhi, 30, a farmer from the Tehri district of northern India’s hilly Uttarakhand State. “The community radio station’s interviews with doctors pushed me to get myself tested for the […]
Foot Locker’s Champs Sports, Eastbay build community around student athletes
Dive Brief: Foot Locker brands Champs Sports and Eastbay have teamed up for a new social media push to inspire student athletes to stay active during coronavirus lockdowns, the company revealed in a press release. The campaign calls on youth athletes to share on social media how they are keeping […]
Thailand’s elephant community caught in coronavirus fallout
BANGKOK — As the COVID-19 epidemic envelops the globe, human casualties are mounting fast, with no region unaffected. In Thailand, which has seen a slow but steady rise to more than 2,500 infections and 38 deaths as of April 13, the outbreak also threatens a catastrophe for another major species: elephants. […]