connect

Instacart starts self-serve ad platform to connect brands with shoppers

Dive Brief:

  • Online grocery company Instacart¬†launched a self-serve advertising platform that lets marketers promote products in search results. Brands can choose the products they want to promote, set a budget and pay when users engage with those products, per the Instacart Ads website.
  • Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported. Instacart delivery is available from about 350 retailers including Costco, Kroger and Gelsons, covering about 250,000 stores in North America.
  • Instacart’s personalized search results show featured products, while its marketplace ads
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How the COVID-19 pandemic is pushing brands to connect digitally

The idea to offer virtual skin consultants didn’t occur to Sarah Akram until early 2020. Akram, a master esthetician and founder of Sarah Akram Skincare, caters to celebrities like Billy Porter and Zooey Deschanel and has received requests from customers all over the country to resolve their skin concerns.

When it became clear that she needed to temporarily close her business due to the COVID-19 pandemic, Akram decided to offer virtual consultations for her clients. She offers free 20-minute virtual assessments, $50 virtual lessons instructing clients on how to use products and is now selling her skincare products via

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