Dive Brief: Mondelez’s Oreo cookie brand launched a campaign in the U.K. to celebrate the connections people made with each other while stuck at home during pandemic lockdowns. Parodying telecommunications companies that promise to “supercharge your connectivity” because of a “cutting-edge connection device,” The Playful Network website celebrates collective playfulness, […]
connections
Starbucks leads in forging emotional connections among fast food brands, study says
Dive Brief: Starbucks ranks as the most intimate fast food brand, according to results of the MBLM Brand Intimacy 2020 Study revealed in a press release. Brand intimacy examines how consumers emotionally bond with their favorite brands. Chick-fil-A comes in at No. 2 and McDonald’s No. 3. on the list. […]
1-800-Flowers CMO on how to fertilize connections as consumer needs change
Like many businesses across the nation, 1-800-Flowers saw sales wither as the coronavirus pandemic started to take hold in early March. However, this pattern has since reversed itself as customers are adapting to a new reality and sending gifts to connect with others while they remain at home. With limitations […]