1-800-Flowers CMO on how to fertilize connections as consumer needs change

Like many businesses across the nation, 1-800-Flowers saw sales wither as the coronavirus pandemic started to take hold in early March. However, this pattern has since reversed itself as customers are adapting to a new reality and sending gifts to connect with others while they remain at home.

With limitations on gatherings for sympathy occasions, such as wakes and funerals, and restrictions on deliveries to hospitals for get well occasions, consumer demand for floral gifts softened in March. Despite the downturn towards the end of the first quarter, 1-800-Flowers reported flower sales increased 5.4% overall for the period. And the

Read More

3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts

Dive Brief:

  • Quarantine-related lockdowns have shifted consumer behavior in three essential ways that will endure even as anxieties subside, according to Kantar’s latest COVID-19 Barometer. Increased e-commerce shopping, a desire for good value on products and a lift in local consumption are among the areas marketers should be looking into, the firm said.
  • While some 73% of consumers still feel anxious, anxiety levels appear to be coming down from their peak in mid-March. More than 40% of people said they have ramped up their exercise, reading or sleeping habits to cope with pandemic-related stress. More than half said
Read More

Coronavirus reshapes consumer habits, creating 4 new segments, report finds

Dive Brief:

  • Forty-two percent of surveyed consumers believe the coronavirus pandemic will fundamentally alter their shopping habits, according to a new Future Consumer Index published by Ernst & Young. Around one-third (34%) said they will pay more for local products, while 25% will pay more for trusted brands and 23% will pay more for ethical brands.
  • EY identified four consumer profiles that have formed during the pandemic, with 27% of people falling into a “Cut Deep” segment that’s spending less across the board as they’re furloughed or laid off; 26% comprising a “Stay calm, carry on” category that’s holding steady
Read More

The consumer after COVID-19 | Marketing Dive

In the past several weeks, retailers haven’t seen much of their customers.

Retailers and consumers alike remain focused on cutting short the impact of COVID-19, the disease that has swept the globe. At the moment in most locales, when people do venture out it’s only for essential items from the few stores that are open, and these days their faces are often covered. Otherwise, shopping is accomplished online.​

The extreme lockdown of today will be eased at some point, though it’s not yet clear when. Perhaps even more uncertain is what the frame of mind of their erstwhile customers will

Read More