Like many businesses across the nation, 1-800-Flowers saw sales wither as the coronavirus pandemic started to take hold in early March. However, this pattern has since reversed itself as customers are adapting to a new reality and sending gifts to connect with others while they remain at home.
With limitations on gatherings for sympathy occasions, such as wakes and funerals, and restrictions on deliveries to hospitals for get well occasions, consumer demand for floral gifts softened in March. Despite the downturn towards the end of the first quarter, 1-800-Flowers reported flower sales increased 5.4% overall for the period. And the